The owners of The Reed Opera House, where The Reed Ballroom is located, wanted to create a special one-page website to showcase this incredible, historic event venue in Salem, Oregon. The Reed Ballroom has a wonderful charm, so the website needed to be elegant yet informative. Prior to beginning the design process, we researched various popular ballrooms in other locations such as New York City and Chicago so that we could develop a sophisticated user experience. We pulled colors from the logo for branding purposes and used subtle loading animations to bring the site to life.
Navigation and Mobile Design Are Critical
We wanted to make sure that the mobile experience was excellent and wasn’t bogged down by huge images, while still properly showcasing The Reed Ballroom. With the loading animations mentioned above and combined with the “sticky” navigation header up top, the smooth-scrolling menu links, and the “hamburger” menu that only appears on mobile devices, the browsing experience is quick, easy, and informative.